Advanced Social Media Certification Training Course in Charlotte, United States (2024)

Table of Contents
Industry Accreditations Industry Accreditations Social Media Marketing Course Overview Social Media Certification Key Features Skills Covered Take the first step to your goals Benefits Training Options Corporate Training Social Media Marketing Course Curriculum Eligibility Pre-requisites Course Content Social Media Foundations Advanced Social Media Marketing YouTube and Video Marketing Facebook Marketing and Advertising Social Media Tools Advanced Content Marketing Advanced Web Analytics 1-844-532-7688 Tools Covered Industry Project Social Media Exam & Certification How do I earn the Advanced Social Media course certification? How do I become a Social Media Specialist? Do you provide any practice tests as part of this Social media course? Who should take up this Social Media Training course? This social media certification training in Charlotte is perfect for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, and engineering graduates. How much salary can I expect once I become a certified social media professional? Why do companies hire social media marketing professionals? Job description of a Social Media Specialist? Social Media Course Reviews Daphne Yang Catalina Stevenson Nayeli Singh Stephen Cullen Why Online Bootcamp Social Media Marketing Course FAQs What is Social Media Marketing? Why become a social media specialist? What course will be available for live instructor-led online classes? How much salary can I expect once I become a certified social media professional? Why do companies hire social media marketing professionals? How do I enroll for this advanced social media certification program? What can I expect from this advanced social media marketing course? Where and how can I access the e-learning content for this social media certification course? If I am not able to access the social media online course, whom do I contact for a solution? Do you provide a money-back guarantee for this Social media certification course? If I need to cancel my enrolment from this social media training course, can I get a refund? Why do you need social media marketing? What is the career demand for social media marketing? What is the importance of social media marketing for every business? What are the popular social media marketing tools? What are the popular social media marketing techniques? How do small business owners benefit from this social media marketing course? What next after completing this social media marketing course? Related Programs Digital Marketing Specialist FAQs References

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Home > Digital Marketing >Advanced Social Media Program >Charlotte

This social media certification training in Charlotte will transform students into confident social media marketers. By combining the disciplines of advanced social media, advanced content marketing, and advanced web analytics this social media certification course in Charlotte will help students elevate their brand and execute complex social campaigns.

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This social media certification training in Charlotte will transform students into confident social media marketers. By combining the disciplines of advanced social media, advanced content marketing, and advanced web analytics this social media certification course in Charlotte will help students elevate their brand and execute complex social campaigns.

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4.3 611 Ratings

Industry Accreditations

Advanced Social Media Certification Training Course in Charlotte, United States (2)

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Industry Accreditations

Advanced Social Media Certification Training Course in Charlotte, United States (3)

OverviewTraining OptionsCourse CurriculumReviewsFAQs

Social Media Marketing Course Overview

This social media certification training in Charlotte will help you build the necessary skills for social media marketing through extensive project experience. Throughout this course, you will master all of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

Social Media Certification Key Features

100% Money Back Guarantee

No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!

  • Lifetime access to self-paced learning
  • Utilize popular platforms including Facebook, Twitter, and LinkedIn

  • 25+ real-life industry-based projects

  • Lifetime access to self-paced learning
  • 25+ real-life industry-based projects
  • Utilize popular platforms including Facebook, Twitter, and LinkedIn

  • Lifetime access to self-paced learning
  • 25+ real-life industry-based projects
  • Utilize popular platforms including Facebook, Twitter, and LinkedIn

Skills Covered

  • Social media strategy
  • Influencer marketing
  • Web analytics
  • Facebook marketing and advertising
  • Twitter
  • LinkedIn
  • Snapchat

  • Online reputation management
  • Content marketing
  • Youtube and video marketing
  • Social media platforms
  • Pinterest
  • Instagram

  • Social media strategy
  • Online reputation management
  • Influencer marketing
  • Content marketing
  • Web analytics
  • Youtube and video marketing
  • Facebook marketing and advertising
  • Social media platforms
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • Snapchat

  • Social media strategy
  • Online reputation management
  • Influencer marketing
  • Content marketing
  • Web analytics
  • Youtube and video marketing
  • Facebook marketing and advertising
  • Social media platforms
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • Snapchat

Take the first step to your goals

Lifetime access to self-paced e learning content

Benefits

Businesses are engaging more and more as 3.5 billion users in social media continue to share, interact, and connect. Social media training is required to plan and execute campaigns to drive business goals. Our social media certification training in Charlotte will teach you all the necessary skills and more.

  • Designation
  • Annual Salary
  • Hiring Companies

  • Social Media Specialist

    Annual Salary

    $55KMin

    $72KAverage

    $150KMax

    Source: Glassdoor

    Hiring Companies

    Advanced Social Media Certification Training Course in Charlotte, United States (4)

    Advanced Social Media Certification Training Course in Charlotte, United States (5)

    Source: Indeed

  • Social Media Manager

    Annual Salary

    $45KMin

    $65KAverage

    $110KMax

    Source: Glassdoor

    Hiring Companies

    Advanced Social Media Certification Training Course in Charlotte, United States (6)

    Advanced Social Media Certification Training Course in Charlotte, United States (7)

    Source: Indeed

See Also
Find Courses & Onsite TrainingSocial Skills Training in Charlotte, NC: Social Anxiety: Kids & Adults

Training Options

Corporate Training

Customised to enterprise needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

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Social Media Marketing Course Curriculum

Eligibility

This social media certification course in Charlotte is the right choice for marketing managers, digital marketing executives, marketing and sales professionals, content writers, and entrepreneurs.

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Pre-requisites

No prerequisites are necessary for this social media certification training in Charlotte.

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Course Content

  • Social Media Foundations

    Preview

    • Lesson 00 - Faculty Introduction

      00:42Preview
      • Faculty Introduction
        00:42

    • Lesson 01 - Introduction to Social Media

      23:56Preview
      • 1.01 Introduction to Social Media
        00:41
      • 1.02 Modern Communication
        03:40
      • 1.03 Social Media Landscape
        01:54
      • 1.04 Social Media and Content Marketing
        04:52
      • 1.05 Reputation Management and Monitoring
        07:32
      • 1.06 Customer Engagement
        05:17
      • 1.07 Key Takeaways

    • Lesson 02 - Social Media Strategy and Planning

      40:45Preview
      • 2.01 Introduction
        00:45
      • 2.02 Social Media Impact On Business Goals
        03:58
      • 2.03 Social Media Marketing Integration
        02:08
      • 2.04 Strategic Business channel Part A
        15:50
      • 2.05 Strategic Business channel Part B
        12:51
      • 2.06 Define Your Target Audience
        02:22
      • 2.07 Types of Content to Post and Promote
        02:00
      • 2.08 Key Takeaways
        00:51
      • Knowledge Check

    • Lesson 03 - Social Media Channel Management

      42:36Preview
      • 3.01 Introduction
        00:43
      • 3.02 Social Networking
        15:52
      • 3.03 Microblogging
        03:42
      • 3.04 Media Sharing Videos
        06:35
      • 3.05 Media Sharing Images
        06:55
      • 3.06 Other Services
        07:59
      • 3.07 Key Takeaways
        00:50
      • Knowledge Check

    • Lesson 04 - Social Media Management Tools

      09:29Preview
      • 4.01 Introduction
        00:40
      • 4.02 Impact On Business Goals
        01:18
      • 4.03 Buffer
        01:53
      • 4.04 Hootsuite
        02:09
      • 4.05 Social Studio
        01:17
      • 4.06 Link Shortener
        01:17
      • 4.07 Key Takeaways
        00:55
      • Knowledge Check

    • Lesson 05 - Social Media Measurement and Reporting

      13:36Preview
      • 5.01 Introduction
        00:34
      • 5.02 Key Performance Indicators
        05:49
      • 5.03 Social Analytics Tools
        06:44
      • 5.04 Key Takeaways
        00:29
      • Knowledge Check

    • Lesson 06 - Social Advertising

      17:17
      • 6.01 Introduction
        00:29
      • 6.02 Social Advertising Key Factors
        04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook
        11:51
      • 6.04 Key Takeaways
        00:21
      • Knowledge Check

  • Advanced Social Media Marketing

    Preview

    • Section 1 : Introduction to Social Media

      48:03Preview
      • 1.001 How Social Media Has Changed Businesses
        14:23
      • 1.002 The Emotions of Sharing
        08:47
      • 1.003 Air Canada's Campaign
        07:34
      • 1.004 Influencers and Evangelists
        05:23
      • 1.005 Inspiring the Readers
        11:56

    • Section 2 : Building a Sustainable Social Media Strategy

      01:03:34Preview
      • 2.001 Social Media Challenges
        10:46
      • 2.002 Strategy Building Guide
        15:33
      • 2.003 Establishing and Benefitting
        13:52
      • 2.004 Creating a Campaign Message
        11:15
      • 2.005 Planning and Benefiting from a Diversified Posting Strategy
        12:08
      • Knowledge Check

    • Project 1 : Building A Social Media Strategy

      • Building A Social Media Strategy

    • Section 3 : Converged Social Media

      45:14
      • 1 The Role of Converged Media in Social
        14:18
      • 2 Understanding Paid, Owned, and Earned Media
        10:47
      • 3 Putting Converged Media to Work for You
        09:52
      • 4 Two Choices of Social Exposure
        10:17
      • Knowledge Check

    • Section 4 : Content Marketing in a Social Media World

      01:33:08Preview
      • 1 The Role of Content Marketing in Social
        08:46
      • 2 The Viral Value Pyramid
        09:01
      • 3 Building a Content Plan
        07:47
      • 4 Three Key Areas of Focus
        13:36
      • 5 Matching Content to Consumer Intent
        14:23
      • 6 Select the Right Type of Content
        07:18
      • 7 Generating Content Ideas
        10:05
      • 8 Trending Topics on Social Channels
        07:45
      • 9 Unlocking Content’s Full Potential
        14:27
      • Knowledge Check

    • Project 2 : Converged Media

      • Converged Media

    • Section 5 : Visual Social Media

      51:21Preview
      • 1 Understanding the impact of great visuals
        11:05
      • 2 Leveraging Images in Social Media
        04:24
      • 3 Image-Based Marketing Types
        14:36
      • 4 Leveraging Video in Social Content
        07:27
      • 5 Different Lengths of Video
        05:23
      • 6 Video Based Marketing
        08:26
      • Knowledge Check

    • Section 6 : Understanding and Sparking Social Sharing

      01:03:26
      • 1 What Makes Social Sharing so Valuable
        15:40
      • 2 Building Content That is Inherently Shareable
        15:00
      • 3 Psychology of Social Sharing
        14:19
      • 4 Brainstorming Your Social Content Ideas
        03:45
      • 5 What do Customers Love about you?
        14:42
      • Knowledge Check

    • Project 3 : Content Marketing

      • Content Marketing

    • Section 7 : Storytelling An Essential Part of Your Social Narrative

      01:00:59Preview
      • 1 Why Storytelling is Essential in Social Marketing
        12:21
      • 2 Finding Your Focus and Your Story
        09:44
      • 3 Story that Involves Problem Solving
        09:57
      • 4 Understanding Consumer Stories and Their Role
        13:37
      • 5 Matching Customer Story to Motive
        15:20
      • Knowledge Check

    • Section 8 : Influencer Marketing and Online Reputation Management

      01:18:41Preview
      • 1 The Role of Social Media Listening
        10:20
      • 2 Reputation Management And Response
        18:32
      • 3 Finding Influencers and Evangelists
        13:59
      • 4 Engaging with Influencers and Evangelists
        14:44
      • 5 Engaging with Paid Influencers and Evangelists
        07:47
      • 6 Influencer Collaboration
        13:19
      • Knowledge Check

    • Project 4 : Visual Social

      • Visual Social

    • Section 9 : Social Media Selling

      31:53
      • 1 Understanding the Role of Social in the Sales Cycle
        13:08
      • 2 How Sales and Marketing Function as a Team in Social Selling
        08:53
      • 3 How Does Sales Support Marketing?
        09:52
      • Knowledge Check

    • Section 10 : Social Media Measurement

      33:07Preview
      • 1 The Basics of Social Media Measurement
        16:16
      • 2 Social Media Specific Metrics
        16:51
      • Knowledge Check

    • Project 5 : Social Sharing

      • Social Sharing

    • Section 11 : Video and YouTube Marketing

      55:39
      • 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy
        14:53
      • 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact
        14:27
      • 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video
        13:21
      • 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video
        12:58
      • Knowledge Check

    • Section 12 : YouTube Advertising

      01:02:42Preview
      • 1 YouTube Advertising - Part 1: YouTube for Business
        12:43
      • 2 YouTube Advertising - Part 2: How To Make A Client Video
        17:58
      • 3 YouTube Advertising - Part 3: Promote Your Client video
        16:20
      • 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics
        15:41

    • Project 6 : Storytelling

      • Storytelling

    • Section 13 : Facebook Marketing and Advertising

      02:53:33
      • Storytelling

    • Section 14 : Twitter Marketing

      02:33:58Preview
      • 1 Understanding Twitter
        18:56
      • 2 Using Twitter as a Marketer
        22:58
      • 3 Customer Service and Engagement Via Twitter
        32:32
      • 4 Marketing on Twitter
        20:45
      • 5 Understanding Twitter Advertising
        15:59
      • 6 Twitter Ad Options
        12:10
      • 7 Increased Character Limit
        05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1
        01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2
        05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3
        04:04
      • 11 Walkthrough Building a Twitter List Demo 4
        04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5
        07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6
        02:02
      • Knowledge Check

    • Project 7 : Influencer ORM

      • Influencer ORM

    • Section 15 : Pinterest Marketing

      01:59:13Preview
      • 1 Understanding Pinterest
        16:57
      • 2 Pinterest Presence and the Algorithm
        24:12
      • 3 Marketing with Pinterest
        25:28
      • 4 Putting Pinterest to Work
        23:10
      • 5 Pinterest for Pitching and Outreach
        14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1
        05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2
        03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3
        03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4
        02:48
      • Knowledge Check

    • Section 16 : LinkedIn Marketing

      55:08Preview
      • 1 Understanding LinkedIn
        14:57
      • 2 Your LinkedIn Presence
        24:22
      • 3 LinkedIn Groups and Prospecting
        15:49
      • Knowledge Check

    • Project 8 : Social Selling

      • Social Selling

    • Section 17 : Instagram Marketing

      01:13:07
      • 1 Understanding Instagram
        10:18
      • 2 Setting up Instagram
        15:42
      • 3 Marketing Through Instagram
        16:51
      • 4 Leveraging Instagram
        30:16
      • Knowledge Check

    • Section 18 : Snapchat Marketing

      01:13:37Preview
      • 1 Understanding Snapchat
        19:23
      • 2 Getting Started with Snapchat
        14:36
      • 3 Marketing with Snapchat
        21:53
      • 4 Snapchat Advertising and Partnerships
        17:45
      • Knowledge Check

    • Project 9 : Social Measurement

      • Social Measurement

    • Lesson 01 - Course Introduction

      01:55
      • 1.01 Course Introduction
        01:55

  • YouTube and Video Marketing

    Preview

    • Lesson 1 - Course Introduction

      02:26Preview
      • 1.01 Course Introduction
        02:26

    • Lesson 2 - Establishing a Video Marketing Strategy

      24:03Preview
      • 2.01 Lesson Introduction
        02:11
      • 2.02 Introduction to Video Marketing
        02:42
      • 2.03 Crafting Your Video Marketing Strategy
        02:49
      • 2.04 Videos Storytelling
        01:13
      • 2.05 Making videos people want to watch
        02:34
      • 2.06 Optimum Length for Videos
        01:38
      • 2.07 Optimizing your videos
        00:36
      • 2.08 Keyword Research
        01:49
      • 2.09 Creating Amazing Videos
        01:41
      • 2.10 Optimizing Videos for Search- Google and YouTube
        02:04
      • 2.11 Building Authority with YouTube Channel
        01:38
      • 2.12 Promoting Your videos
        00:25
      • 2.14 Creating Tent Pole Events Videos
        01:08
      • 2.15 Scheduling Your Videos
        00:46
      • 2.16 Key Takeaways
        00:49
      • Knowledge Check

    • Lesson 3 - Gaining Exposure and Measuring Impact

      21:50Preview
      • 3.01 Lesson Introduction
        01:58
      • 3.02 Introduction to Media Platforms
        02:13
      • 3.03 Promoting Owned Videos
        01:26
      • 3.04 YouTube Channels
        01:59
      • 3.05 Social Media Promotion
        01:51
      • 3.06 Promoting Earned Video
        01:53
      • 3.07 Video Influencers Vloggers
        02:36
      • 3.08 Promoting Paid Media
        01:53
      • 3.09 Using Customer Journey Models
        02:06
      • 3.10 Measuring Impact
        02:31
      • 3.11 YouTube Analytics
        00:46
      • 3.12 Key Takeaways
        00:38
      • Knowledge Check

    • Lesson 4 - YouTube Advertising

      19:19Preview
      • 4.1 Lesson Introduction
        01:58
      • 4.2 YouTube Advertising Key Players
        01:48
      • 4.3 YouTube Video Ad Formats
        02:33
      • 4.4 Scheduling, Targeting, and Remarketing Video Ads
        03:51
      • 4.5 Placing Reserved Media
        00:41
      • 4.6 Key Performance Metrics
        03:01
      • 4.7 Optimizing YouTube Ads
        02:31
      • 4.8 YouTube Ads: Best Practices
        01:56
      • 4.09 Key Takeaways
        01:00
      • Knowledge Check

    • Lesson 5 - Leveraging Mobile Video

      14:15Preview
      • 5.01 Lesson Introduction
        01:40
      • 5.02 Mobile Video and Live Streaming
        01:53
      • 5.03 Mobile Video and Digital Marketing Strategy
        02:11
      • 5.04 Mobile Videos: Target Audience
        02:50
      • 5.05 Videos People Watch and Share
        01:50
      • 5.06 Vertical Videos
        01:25
      • 5.07 When To Make Mobile Videos
        01:28
      • 5.08 Key Takeaways
        00:58
      • Knowledge Check

    • Lesson 6 - Promoting and Measuring Mobile Video

      15:45Preview
      • 6.01 Lesson Introduction
        02:02
      • 6.02 What Makes Mobile Videos Unique
        02:15
      • 6.03 Mobile Video Opportunities for Brands
        01:52
      • 6.04 Where and How to Promote Mobile Videos
        01:44
      • 6.05 Mobile Video Advertising
        01:14
      • 6.06 Mobile Video Ads: YouTube
        01:54
      • 6.07 Mobile Video Ads: Facebook and Instagram
        00:41
      • 6.08 Mobile Video Ads: Case Studies
        01:09
      • 6.09 Measuring the Success of Mobile Videos
        02:06
      • 6.10 Key Takeaways
        00:48
      • Knowledge Check

    • Lesson 7 - Youtube: How-Tos

      42:42Preview
      • 7.01 Lesson Introduction
        01:54
      • 7.02 Demo: Uploading a Video to YouTube—Desktop
        02:13
      • 7.03 Demo: Using Youtube Studio--Mobile
        01:51
      • 7.04 Demo: Using Youtube Studio Beta--Desktop
        05:41
      • 7.05 Demo: Using YouTube Studio—Mobile
        01:55
      • 7.06 Demo: Editing a Video on YouTube
        02:52
      • 7.07 Demo: Optimizing a Video on YouTube Studio
        06:20
      • 7.08 Demo: Creating a YouTube Channel
        03:21
      • 7.09 Demo: Checking the YouTube Channel Settings
        03:26
      • 7.10 Demo: Optimizing a YouTube Channel
        05:46
      • 7.11 YouTube Channel: Views and Subscribers
        02:06
      • 7.12 Factors that Make a Great Video
        03:02
      • 7.13 Monetizing Your YouTube Channel
        01:39
      • 7.14 Key Takeaways
        00:36
      • Knowledge Check

    • Lesson 8 - Instagram: How-Tos

      17:18Preview
      • 8.01 Lesson Introduction
        01:53
      • 8.02 Shooting and Editing a Great Video
        02:30
      • 8.03 Editing in External Apps
        01:03
      • 8.04 Video Categories
        01:27
      • 8.05 Video Types
        01:20
      • 8.06 Demo: Instagram’s Video Editing Options
        04:26
      • 8.07 Demo: Instagram’s Video Filters
        02:14
      • 8.08 Monetizing Your Instagram Videos
        01:32
      • 8.09 Key Takeaways
        00:53
      • Knowledge Check

    • Lesson 9 - Video Ads on Different Social Media Channels

      14:35
      • 9.01 Lesson Introduction
        02:27
      • 9.02 Video Ads on Facebook and Instagram
        03:08
      • 9.03 Video Ads on LinkedIn
        01:38
      • 9.04 Video Ads on Twitter
        02:52
      • 9.05 Video Ads on Snapchat
        02:17
      • 9.06 Video Ads on Pinterest
        01:15
      • 9.07 Key Takeaways
        00:58
      • Knowledge Check

    • Lesson 10 - Impact of GDPR on YouTube Advertising

      06:48Preview
      • 10.01 Lesson Introduction
        02:02
      • 10.02 GDPR's Effect on YouTube Advertising
        02:24
      • 10.03 GDPR’s Impact on the Video Advertising Ecosystem
        00:41
      • 10.04 GDPR and Audience Targeting in YouTube Advertising
        00:52
      • 10.05 Key Takeaways
        00:49
      • Knowledge Check

    • Lesson 11- Video Advertising for B2B Marketeers

      09:07Preview
      • 11.01 Lesson Introduction
        01:54
      • 11.02 Impact of Video Advertising in B2B
        01:56
      • 11.03 Video Advertising in B2B Examples
        01:06
      • 11.04 Best Channels for B2B Videos
        02:05
      • 11.05 Challenges B2B Marketeers Face in Video Advertising
        01:24
      • 11.06 Key Takeaways
        00:42
      • Knowledge Check

    • Lesson 12 - The Future of Video Marketing

      10:13Preview
      • 12.01 Lesson Introduction
        02:21
      • 12.02 Future Trends in Video Marketing
        01:35
      • 12.03 Three-Sixty-Degree Video
        01:21
      • 12.04 Augmented Reality
        01:15
      • 12.05 Virtual Reality
        02:55
      • 12.06 Key Takeaways
        00:46
      • Knowledge Check

  • Facebook Marketing and Advertising

    Preview

    • Lesson 01 - Course Introduction

      02:07Preview
      • 1.01 Course Introduction
        02:07

    • Lesson 02 - Understanding Facebook

      13:59Preview
      • 2.01 Introduction
        01:30
      • 2.02 Role of Marketing in the Future
        01:07
      • 2.03 Social Media Landscape
        02:33
      • 2.04 Facebook Introduction
        03:53
      • 2.05 Starting Your Facebook Journey
        02:00
      • 2.06 Facebook Options for Business
        02:13
      • 2.07 Key Takeaways
        00:43
      • Knowledge Check

    • Lesson 03 - Understanding the Facebook Algorithm

      16:31Preview
      • 3.01 Introduction
        01:47
      • 3.02 The Facebook News Feed and Organic Reach
        04:58
      • 3.03 The Facebook Algorithm Today
        04:21
      • 3.04 Top Ranking Factors in the Facebook Algorithm
        03:44
      • 3.05 The Future of the Facebook News Feed
        01:03
      • 3.06 Key Takeaways
        00:38
      • Knowledge Check

    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live

      01:04:04Preview
      • 4.01 Introduction
        01:41
      • 4.02 Facebook Groups Set Up and Business Use
        13:06
      • 4.03 Facebook Pages Setup, Business Use, and Best Practices
        06:19
      • 4.04 Anatomy of a Facebook Page
        23:23
      • 4.05 Facebook Pages Best Practices
        02:57
      • 4.06 Facebook Messenger: How to Use for Business
        08:38
      • 4.07 Facebook Live: Set Up and How to Use for Business
        07:10
      • 4.08 Key Takeaways
        00:50
      • Knowledge Check

    • Lesson 05 - Managing Facebook

      25:57Preview
      • 5.01 Managing Facebook
        01:50
      • 5.02 Facebook Business Manager
        05:38
      • 5.03 Publishing, Scheduling, and Moderation
        09:39
      • 5.04 Facebook Page Insights
        04:02
      • 5.05 Demo: Facebook Productivity Tools
        02:12
      • 5.06 Facebook Pages, Groups, and Events Policies
        01:53
      • 5.07 Key Takeaways
        00:43
      • Knowledge Check

    • Lesson 06 - Facebook Marketing Tools

      17:01Preview
      • 6.01 Introduction
        01:53
      • 6.02 Facebook's Social Plugins
        03:06
      • 6.3 Facebook Rights Manager
        01:52
      • 6.04 Set Up Facebook Local and Facebook Place
        05:19
      • 6.05 Facebook and Non-Facebook Marketing Tools
        04:10
      • 6.06 Key Takeaways
        00:41
      • Knowledge Check

    • Lesson 07 - Understanding Facebook Ads

      19:26Preview
      • 7.01 Introduction
        01:44
      • 7.02 Global Advertising Spend by Media
        02:04
      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
        06:59
      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
        05:33
      • 7.05 Facebook Ad Performance, Testing, and Tools
        03:06
      • Knowledge Check

    • Lesson 08 - Creating Your Facebook Ad

      24:03Preview
      • 8.01 Introduction
        01:49
      • 8.02 Facebook Ad Manager
        00:52
      • 8.03 Demo: Create Your Facebook Ad Campaign
        05:06
      • 8.04 Demo: Create Your Facebook Ad Set
        06:41
      • 8.05 Demo: Create Your Facebook Ad
        05:44
      • 8.06 Facebook Ad Images and Text
        01:37
      • 8.07 Facebook Ad Review Process
        01:39
      • 8.08 Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 09 - Facebook Targeting

      15:28
      • 9.01 Introduction
        01:48
      • 9.02 Targeting in Facebook Pre and Post GDPR
        12:55
      • 9.03 Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 10 - Facebook Tracking and Reporting

      11:22Preview
      • 10.01 Introduction
        01:42
      • 10.02 Facebook Conversion Tracking and Facebook Pixel
        07:25
      • 10.03 Facebook Analytics
        01:35
      • 10.04 Key Takeaways
        00:40
      • Knowledge Check

    • Lesson 11 - Facebook Commerce

      16:04Preview
      • 11.01 Introduction
        01:35
      • 11.02 Setting up Your Facebook Shop
        08:59
      • 11.03 Creating Your Facebook Catalog
        03:42
      • 11.04 Using Facebook Dynamic Ads
        01:11
      • 11.05 Key Takeaways
        00:37
      • Knowledge Check

    • Lesson 12 - Facebook Best Practices

      16:47
      • 12.01 Introduction
        01:40
      • 12.02 Optimize Your Facebook Page
        03:42
      • 12.03 Best Practices in Pages Posts and Ads
        05:05
      • 12.04 Facebook Ads in the Sales Funnel
        03:32
      • 12.05 Best Practices Facebook Images and Ad Copies
        02:11
      • 12.06 Key Takeaways
        00:37
      • Knowledge Check

    • Lesson 13 - Facebook Privacy and Security

      06:24Preview
      • 13.01 Introduction
        01:44
      • 13.02 Facebook Ad Policies
        01:54
      • 13.03 Data Use Restrictions
        00:26
      • 13.04 Facebook Ads Post GDPR
        01:14
      • 13.05 Ads Politics or Issues of National Importance
        00:31
      • 13.06 Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 14 - Facebook Blueprint Examinations

      04:12Preview
      • 14.01 Introduction
        01:30
      • 14.02 Certifications and Badges
        00:46
      • 14.03 Exam Process and Fees
        00:43
      • 14.04 Facebook Planning Professional Certification
        00:17
      • 14.05 Facebook Buying Professional Certification
        00:17
      • 14.06 Key Takeaways
        00:39
      • Knowledge Check

  • Social Media Tools

    Preview

    • Lesson 1 Twitter Marketing

      02:28:43Preview
      • 1 Understanding Twitter
        18:32
      • 2 Using Twitter as a Marketer
        18:25
      • 3 Customer Service and Engagement Via Twitter
        32:32
      • 4 Marketing on Twitter
        20:45
      • 5 Understanding Twitter Advertising
        15:47
      • 6 Twitter Ad Options
        12:04
      • 7 Increased Character Limit
        05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1
        01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2
        05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3
        04:04
      • 11 Walkthrough Building a Twitter List Demo 4
        04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5
        07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6
        02:02
      • Knowledge Check

    • Lesson 2 Pintrest Marketing

      01:59:01Preview
      • 1 Understanding Pinterest
        17:09
      • 2 Pinterest Presence and the Algorithm
        24:12
      • 3 Marketing with Pinterest
        25:04
      • 4 Putting Pinterest to Work
        23:10
      • 5 Pinterest for Pitching and Outreach
        14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1
        05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2
        03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3
        03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4
        02:48
      • Knowledge Check

    • Lesson 3 LinkedIn Marketing

      55:01Preview
      • 1 Understanding LinkedIn
        14:56
      • 2 Your LinkedIn Presence
        24:21
      • 3 LinkedIn Groups and Prospecting
        15:44
      • Knowledge Check

    • Lesson 4 Instagram Marketing

      01:13:10Preview
      • 1 Understanding Instagram
        10:23
      • 2 Setting up Instagram
        15:41
      • 3 Marketing Through Instagram
        16:50
      • 4 Leveraging Instagram
        30:16
      • Knowledge Check

    • Lesson 5 Snapchat Marketing

      01:13:10Preview
      • 1 Understanding Snapchat
        19:15
      • 2 Getting Started with Snapchat
        14:30
      • 3 Marketing with Snapchat
        21:46
      • 4 Snapchat Advertising and Partnerships
        17:39
      • Knowledge Check

  • Advanced Content Marketing

    Preview

    • Section 1 : Introduction to Content Marketing

      44:42Preview
      • 1.1 Introduction
        00:56
      • 1.2 What's In It For Me
        01:18
      • 1.3 What Is Content Marketing
        02:09
      • 1.4 How to Become a Best-in-Class Content Marketer
        01:23
      • 1.5 Develop a Clear Vision
        02:49
      • 1.6 Develop a Business Case
        03:36
      • 1.7 Document your Content Marketing Strategy
        01:36
      • 1.8 Create a Editorial Mission Statement
        02:04
      • 1.9 Target Customers based on their Intent
        03:26
      • 1.10 Target Key Influencers
        02:30
      • 1.11 Produce Help, Hub, and Hero Content
        01:31
      • 1.12 Produce Engaging Content
        01:41
      • 1.13 Use Content Marketing Tactics
        01:42
      • 1.14 Use Social Media Platforms
        01:42
      • 1.15 Help Customers Find the Information
        01:30
      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
        02:51
      • 1.17 Measure Content Effectiveness
        01:53
      • 1.18 Measure ROMI
        03:15
      • 1.19 Improve by Experimenting with New Initiatives
        03:26
      • 1.20 Improve by Becoming Sophisticated and Mature
        02:16
      • 1.21 Key Takeaways
        01:08
      • Knowledge Check

    • Section 2 : Developing a Vision of Content Marketing Success

      33:23Preview
      • 2.1 Introduction
        00:19
      • 2.2 What's In It For Me
        00:59
      • 2.3 Vision for Successful Content Marketing
        02:17
      • 2.4 The Michelin Guide Story
        08:10
      • 2.5 Hindustan Unilever
        05:23
      • 2.6 Volvo Trucks
        07:16
      • 2.7 Dell's Take It Easy
        06:17
      • 2.8 Key Takeaways
        02:42
      • Knowledge Check

    • Section 3 : Developing a Business Case for Content Marketing

      51:10Preview
      • 3.1 Introduction
        00:28
      • 3.2 What's In It For Me
        00:42
      • 3.3 Content Marketing Budget
        01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)
        12:25
      • 3.5 Challenges and Impact
        10:45
      • 3.6 Best Practices
        10:40
      • 3.7 Benefits and Financial Impact
        06:26
      • 3.8 Build your Business Case
        02:56
      • 3.9 Compare the Value of Content Marketing
        03:21
      • 3.10 Key Takeaways
        01:54
      • Knowledge Check

    • Project 1 : Developing a Business Case for Content Marketing

      • Developing the business case for content marketing

    • Section 4 : Creating a Successful Content Marketing Strategy

      50:13Preview
      • 4.1 Introduction
        00:16
      • 4.2 What's In It For Me
        01:15
      • 4.3 Creating a Successful Content Marketing Strategy
        03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy
        08:00
      • 4.5 Content Marketing Strategy - Two-Step Model
        08:29
      • 4.6 Two Step Model - First Phase
        14:22
      • 4.7 Two-Step Model - Second Phase
        10:03
      • 4.8 Benefit of Two-Step flow Model
        02:03
      • 4.9 Key Takeaways
        02:22
      • Knowledge Check

    • Section 5 : Creating a Remarkable Editorial Mission Statement

      37:05Preview
      • 5.1 Introduction
        00:20
      • 5.2 What's In It For Me
        00:44
      • 5.3 Editorial Mission Statements
        12:21
      • 5.4 Create Remarkable Content
        06:53
      • 5.5 Top Global Ad Campaigns
        07:49
      • 5.6 Remarkable Editorial Mission Statement
        07:30
      • 5.7 Key Takeaways
        01:28
      • Knowledge Check

    • Section 6 : Targeting Customer Intent Instead of Demographics

      34:28Preview
      • 6.1 Introduction
        00:17
      • 6.2 What's In It For Me
        00:45
      • 6.3 Target Intent over Demographic
        02:46
      • 6.4 Target Customers on Mobile Devices
        04:56
      • 6.5 Target Intent on YouTube
        03:46
      • 6.6 Know Your Customers' Intent
        10:23
      • 6.7 Have a Mobile-friendly Website
        01:47
      • 6.8 Video are Preferred Over Text
        08:11
      • 6.9 Key Takeaways
        01:37
      • Knowledge Check

    • Section 7 : Targeting Key Influencers

      36:57Preview
      • 7.1 Introduction
        00:18
      • 7.2 What's In It For Me
        00:43
      • 7.3 Importance Of Influencer Marketing
        07:14
      • 7.4 Process Of Augmenting With Influencers
        20:26
      • 7.5 Case Study—Orange France
        06:03
      • 7.6 Key Takeaways
        02:13
      • Knowledge Check

    • Section 8 : Producing Help, Hub, and Hero Content Consistently

      27:45Preview
      • 8.1 Introduction
        00:24
      • 8.2 What's In It For Me
        00:46
      • 8.3 Help Content
        09:10
      • 8.4 Hub Content
        07:45
      • 8.5 Hero Content
        08:43
      • 8.6 Key Takeaways
        00:57
      • Knowledge Check

    • Project 2 : Targeting Key Influencers Who Influence Your Customers

      • Targeting key influencers who influence your customers

    • Section 9 : Producing Engaging Content More Frequently

      24:41Preview
      • 9.1 Introduction
        00:22
      • 9.2 What's In It For Me
        00:44
      • 9.3 Producing Engaging Content
        03:24
      • 9.4 Engagement Through Video and Text
        03:49
      • 9.5 Text Vs Video
        03:51
      • 9.6 What to Seek
        08:38
      • 9.7 Checklist - When to Use Video or Text
        02:28
      • 9.8 Key Takeaways
        01:25
      • Knowledge Check

    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics

      01:19:16Preview
      • 10.1 Introduction
        00:24
      • 10.2 What's In It For Me
        01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage
        02:47
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
        01:34
      • 10.5 Email Newsletters
        04:33
      • 10.6 In-person Events
        04:00
      • 10.7 Illustrations/Photos
        03:14
      • 10.8 Social Media content
        07:11
      • 10.9 Infographics
        02:41
      • 10.10 Videos—B2C
        03:17
      • 10.11 Videos—B2B
        02:56
      • 10.12 Online Presentations
        03:21
      • 10.13 Microsites
        03:13
      • 10.14 Website Articles
        02:56
      • 10.15 Blogs
        02:40
      • 10.16 Webinars
        02:45
      • 10.17 Case Studies
        02:15
      • 10.18 Mobile Apps
        03:07
      • 10.19 Print Magazines
        03:10
      • 10.20 Digital Magazines
        01:40
      • 10.21 Books
        03:37
      • 10.22 Podcasts
        02:04
      • 10.23 White Papers
        03:58
      • 10.24 Research Reports
        02:32
      • 10.25 E-Books
        02:20
      • 10.26 Branded Content Tools
        01:39
      • 10.27 Virtual Conferences
        02:11
      • 10.28 Key Takeaways
        01:42
      • Knowledge Check

    • Section 11 : Building Successful B2C and B2B Social Media Platforms

      01:09:44Preview
      • 11.1 Introduction
        00:17
      • 11.2 What's In It For Me
        01:07
      • 11.3 Social Media Platforms
        02:24
      • 11.4 Facebook
        15:22
      • 11.5 LinkedIn
        15:02
      • 11.6 YouTube
        05:47
      • 11.7 YouTube - Create Great Content
        08:26
      • 11.8 YouTube - Develop a Programming Strategy
        11:09
      • 11.9 Twitter
        08:12
      • 11.10 Key Takeaways
        01:58
      • Knowledge Check

    • Section 12 : Helping Customers find the Information They Seek

      54:47Preview
      • 12.1 Introduction
        00:17
      • 12.2 What's In It For Me
        00:47
      • 12.3 Optimizing Your Content For Your Web Site
        03:45
      • 12.4 Creating A Google-friendly Web Site
        11:15
      • 12.5 Optimizing Web Pages For Keywords
        12:38
      • 12.6 Optimizing Video Content
        06:37
      • 12.7 Micro-moments
        17:46
      • 12.8 Key Takeaways
        01:42
      • Knowledge Check

    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

      37:28Preview
      • 13.1 Introduction
        00:20
      • 13.2 What's In It For Me
        00:53
      • 13.3 Influencing the Influencers
        04:12
      • 13.4 Schmooze Optimization
        02:57
      • 13.5 Nurture Key Relationships
        01:46
      • 13.6 Example - WineWorld
        03:00
      • 13.7 Four Key Influencers
        03:16
      • 13.8 Engaging Digital Presence
        01:36
      • 13.9 Keys to Success
        05:04
      • 13.10 Work together with influencers
        02:55
      • 13.11 GE with influential YouTube creators
        04:52
      • 13.12 Creations in support with GE
        05:21
      • 13.13 Key Takeaways
        01:16
      • Knowledge Check

    • Section 14 : Measuring Content Effectiveness

      48:22Preview
      • 14.1 Introduction
        00:23
      • 14.2 What's In It For Me
        00:59
      • 14.3 Sales and Sales Lead Quality
        01:03
      • 14.4 Touchpoints in the Customer Journey
        01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales
        04:12
      • 14.6 Focus on the Right Metrics
        11:51
      • 14.7 Value Your Best Customer
        05:21
      • 14.8 Attribute Value Across the Journey
        14:03
      • 14.9 Prove Marketing Impact
        06:50
      • 14.10 Key Takeaways
        02:28
      • Knowledge Check

    • Section 15 : Measuring Return on Marketing Investment

      38:40Preview
      • 15.1 Introduction
        00:23
      • 15.2 What's In It For Me
        00:52
      • 15.3 Return on Marketing Investment
        06:21
      • 15.4 The Power of the Press Release
        07:23
      • 15.5 Test A - ROMI Revisited
        08:29
      • 15.6 Test B - Impact of a Budget Cut
        06:20
      • 15.7 Test C - Impact of Using Multimedia
        07:24
      • 15.8 Key Takeaways
        01:28
      • Knowledge Check

    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

      • Helping key influencers impact the buyer’s decision-making process

    • Section 16 : Improving by Experimenting With New Initiatives

      27:21
      • 16.1 Introduction
        00:22
      • 16.2 What's In It For Me
        00:44
      • 16.3 Creating Engaging Content
        14:56
      • 16.4 What is Effective and What is Not
        09:33
      • 16.5 Key Takeaways
        01:46
      • Knowledge Check

    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

      41:05Preview
      • 17.1 Introduction
        00:21
      • 17.2 What's In It For Me
        00:52
      • 17.3 Content Marketing Maturity
        07:08
      • 17.4 Get Value from Editorial Meetings
        09:15
      • 17.5 Content Marketing in Organizations
        04:33
      • 17.6 Content Marketing with SEO and Social Media
        04:55
      • 17.7 Leverage Paid Advertising
        02:48
      • 17.8 Sophisticated Content Marketers
        03:38
      • 17.9 Analytics Tips
        05:46
      • 17.10 Key Takeaways
        01:49
      • Knowledge Check

    • Section 18 : Content Marketing in the Foreseeable Future

      48:49Preview
      • 18.1 Introduction
        00:15
      • 18.2 What's In It For Me
        00:45
      • 18.3 Content Marketing Forecast
        02:48
      • 18.4 Impact on Content Marketing Strategy
        01:07
      • 18.5 Video Sharing Platforms—Audience Segments
        01:39
      • 18.6 Video Sharing Platforms—Content Genres
        00:57
      • 18.7 YouTube vs Facebook
        05:05
      • 18.8 YouTube Best Practices—Part A
        08:26
      • 18.9 YouTube Best Practices—Part B
        10:07
      • 18.10 Virtual Reality
        04:38
      • 18.11 Facebook Best Practices
        04:45
      • 18.12 Instagram and Twitter Best Practices
        05:35
      • 18.13 Key Takeaways
        02:42
      • Knowledge Check

    • Project 5 : Improving by Becoming More Sophisticated or Mature

      • Improving by becoming more sophisticated or mature

  • Advanced Web Analytics

    Preview

    • Section 1 : Introduction to Digital Analytics

      16:54Preview
      • 1.001 Introduction to Digital Analytics
        16:54
      • Knowledge Check

    • Lesson 01 - Course Introduction

      01:55Preview
      • Course Introduction
        01:55

    • Section 2 : Building Blocks

      25:54Preview
      • 2.001 Advanced Building Blocks
        04:21
      • 2.002 Building Blocks -Google Analytics
        21:33
      • Knowledge Check

    • Project 1 : Introduction to Digital Analytics

      • Introduction to Digital Analytics

    • Section 3 : Fundamentals of Digital Analytics

      45:14
      • 3.001 Digital Analytics
        08:02
      • 3.002 Digital Analytics Maturity Model
        14:39
      • 3.003 Using the Digital Analytics Maturity Model
        13:59
      • 3.004 The Three Heads of Online Analytics
        08:34
      • Knowledge Check

    • Section 4 : Business Perspective

      44:52Preview
      • 4.001 The Customer Journey and its Various Approaches
        09:23
      • 4.002 Designing for Persuasion
        09:37
      • 4.003 Defining Business Goals
        11:32
      • 4.004 Key Performance Indicators
        14:20
      • Knowledge Check

    • Project 2 : Building Blocks

      • Building Blocks

    • Section 5 : Methodology - Lean Six Sigma

      25:33
      • 5.001 Introduction to the Analysis Perspective
        05:28
      • 5.002 Lean Six Sigma Principles -Define and Measure
        09:29
      • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
        10:36
      • Knowledge Check

    • Section 6 : Data Analysis Fundamentals

      16:22
      • 6.001 Data Analysis Fundamentals
        16:22
      • Knowledge Check

    • Project 3 : Fundamentals of Digital Analytics

      • Fundamentals of Digital Analytics

    • Section 7 : Analysis Perspective Providing Insights

      35:22
      • 7.001 Analysis Perspective Providing Insights
        18:29
      • 7.002 Expressing Exactitude or a Sense of Scale
        16:53
      • Knowledge Check

    • Section 8 : Enabling Capabilities

      52:06Preview
      • 8.001 Tag Management System
        19:51
      • 8.002 Vendor Selection
        08:18
      • 8.003 Qualitative Data
        09:27
      • 8.004 Competitive Intelligence and Other Tools
        14:30
      • Knowledge Check

    • Project 4 : Business Perspective

      • Business Perspective

    • Section 9 : Managing Analytics

      41:02Preview
      • 9.001 Introduction to Managing Analytics
        13:47
      • 9.002 RACI Matrix
        07:53
      • 9.003 Agile Management
        19:22
      • Knowledge Check

    • Section 10 : Audience

      15:48
      • 10.001 Audience
        15:48
      • Knowledge Check

    • Project 5 : Methodology—Lean Six Sigma

      • Methodology—Lean Six Sigma

    • Section 11 : Acquisition

      44:55
      • 11.001 Acquisition
        09:55
      • 11.002 Campaign Tracking
        07:14
      • 11.003 Google Analytics Standard Channels
        14:33
      • 11.004 Marketing Automation and Growth Hacking
        13:13
      • Knowledge Check

    • Section 12 : Behavior

      28:43Preview
      • 12.001 Behavior
        11:46
      • 12.002 Customer Engagement
        16:57
      • Knowledge Check

    • Project 6 : Data Analysis Fundamentals

      • Data Analysis Fundamentals

    • Section 13 : Conversions & Onboarding

      50:40Preview
      • 1 Conversions Funnel
        15:23
      • 2 Experimentation and Testing
        13:12
      • 3 Conversion Scenarios
        13:46
      • 4 Attributions
        08:19
      • Knowledge Check

    • Section 14 : Retention and Expansion

      25:15
      • 14.001 Retention and Expansion
        10:39
      • 14.002 Expansion Scenarios
        14:36
      • Knowledge Check

    • Project 7 : Analysis Perspective: Providing Insights

      • Analysis Perspective: Providing Insights

    • Section 15 : Advocacy

      15:15Preview
      • 15.001 Advocacy
        08:13
      • 15.002 Facebook and LinkedIn Insight
        07:02
      • Knowledge Check

    • Section 16 : Privacy and Ethics

      17:23
      • 16.001 Privacy and Ethics
        17:23
      • Knowledge Check

    • Project 8 : Enabling Capabilities

      • Enabling Capabilities

    • Section 17 : Wrapping Up

      08:23
      • 17.001 Wrapping Up
        08:23

    • Project 9 : Managing Analytics

      • Managing Analytics

    • Project 10 : Audience

      • Audience

    • Project 11 : Acquisition

      • Acquisition

    • Project 12 : Behavior

      • Behavior

    • Project 14 : Retention and Expansion

      • Retention and Expansion

    • Project 15 : Privacy and Ethics

      • Privacy and Ethics

    • Lesson 02 - Understanding Facebook

      01:07
      • 2.01 Introduction
        01:07

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Advanced Social Media Certification Training Course in Charlotte, United States (8)Advanced Social Media Certification Training Course in Charlotte, United States (9)Advanced Social Media Certification Training Course in Charlotte, United States (10)Advanced Social Media Certification Training Course in Charlotte, United States (11)Advanced Social Media Certification Training Course in Charlotte, United States (12)

Industry Project

  • Project 1

    Building A Social Media Strategy

    Get hands-on experience in social media challenges, strategy building and creating a campaign message by building a sustainable social media strategy and establish business goals.

  • Project 2

    Converged Media

    Develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media.

  • Project 3

    Content Marketing

    Learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns.

  • Project 4

    Visual Social

    Learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand.

  • Project 5

    Social Sharing

    Learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation.

  • Project 6

    Storytelling

    Brainstorm and outline a story narrative, that both define your brand identity as well as pushing consumers toward a defined conversion point.

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Social Media Exam & Certification

Advanced Social Media Certification Training Course in Charlotte, United States (13)

  • How do I earn the Advanced Social Media course certification?

    Following completion of the following requirements in the social media certification training in Charlotte, students are eligible to receive the social media certification that will testify to their acquisition of a social media marketer’s skill set.

    CourseRequired for Certificate?Simulation ExamProject Certificate
    Social Media FoundationsYesNA
    Advanced Social MediaYesRequired
    Advanced Content MarketingYesScore > 75%Required
    Advanced Web AnalyticsYesRequired

  • How do I become a Social Media Specialist?

    • Complete 85% of the OSL course
    • Attend one batch of LVC
    • Complete five projects: three from Advanced Social Media and one each from Advanced Content Marketing and Advanced Web Analytics
    • Complete the Advanced Social Media simulation test and receive a minimum score of 75%

  • Do you provide any practice tests as part of this Social media course?

    As part of our social media certification training in Charlotte, a practice test is provided to prepare for the exam. By giving students a chance to take the Advanced Social Media Questions Free Practice Test, you will understand the type of tests that are part of the social media certification course in Charlotte curriculum.

  • Who should take up this Social Media Training course?

    This social media certification training in Charlotte is perfect for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, and engineering graduates.

  • How much salary can I expect once I become a certified social media professional?

    According to Indeed.com, social media professionals can earn upwards of $14,000 and can reach up to $117,000. It depends on your experience and skill, as you advance in our social media certification training in Charlotte. Average salary would be around $50,000.

  • Why do companies hire social media marketing professionals?

    Businesses must realize that social media marketing efforts are essential to their success. People rely on the internet to discover new businesses and products, and this is where a social media manager with marketing knowledge and Social Media Certification training in Charlotte can come in handy. Online promotions, campaigns, and advertisements are important ingredients for building brand awareness.

  • Job description of a Social Media Specialist?

    A Social media specialist is expected to:

    • Plan, develop, and execute social media strategies
    • Define social media KPIs
    • Run social media campaigns
    • Create social media content
    • Run ads on social media platforms

Social Media Course Reviews

  • Advanced Social Media Certification Training Course in Charlotte, United States (14)

    Daphne Yang

    New York City

    Very concise, clear explanations, great place to start on learning social media.

  • Advanced Social Media Certification Training Course in Charlotte, United States (15)

    Catalina Stevenson

    New York City

    The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

  • Advanced Social Media Certification Training Course in Charlotte, United States (16)

    Nayeli Singh

    New York City

    Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

  • Advanced Social Media Certification Training Course in Charlotte, United States (17)

    Stephen Cullen

    Business Advisor (Marketing) at CEIS, Glasgow

    Extensive, relevant, and professionally presented

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Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Social Media Marketing Course FAQs

  • What is Social Media Marketing?

    Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

  • Why become a social media specialist?

    Social networking is among the most popular online activities. According to Statia.com, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms.

    The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

    According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals. In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise.

  • What course will be available for live instructor-led online classes?

    You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and web analytics tactics to transform you into a social media marketing expert.
    The section that will be available for live instructor-led online classes under this course is:

    Sl.NoCourse NameMonthly no. of online classes availability
    1Advanced Social Media3

    You get access to 20+ hours of live instructor-led online classes. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire course you to reach dream destination of becoming an all-around Social Media Specialist.

  • How much salary can I expect once I become a certified social media professional?

    According to Indeed.com, social media professionals can earn upwards of $14,000 and can reach up to $117,000. It depends on your experience and skill. Average salary would be around $50,000.

  • Why do companies hire social media marketing professionals?

    Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and not only attracting new customers but the targeted ones as well.

  • How do I enroll for this advanced social media certification program?

    You can enroll in the program on our website and make an online payment using any of these options:

    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal

    Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

  • What can I expect from this advanced social media marketing course?

    • Access to eLearning content for all the courses included in the learning path
    • Access to live virtual classes for Advanced Social Media
    • Access to exclusive forums, moderated by expert faculty and industry thought leaders
    • Monthly mentoring sessions
    • A course completion certificate once you have met the program requirements

  • Where and how can I access the e-learning content for this social media certification course?

    Once you register and pay for the social media course, you get 24x7 access to the e-learning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.

  • If I am not able to access the social media online course, whom do I contact for a solution?

    You could raise a request on our forum, or chat with us to get an instant solution.

  • Do you provide a money-back guarantee for this Social media certification course?

    Yes. We provide a 7-day money-back guarantee for our master's programs. You can raise your requests on our forum.

  • If I need to cancel my enrolment from this social media training course, can I get a refund?

    Yes, you can cancel your enrolment if necessary. We will refund the course price after deducting an administrative fee. To learn more, please read our Refund Policy.

  • Why do you need social media marketing?

    Today, the world is connected through the internet, and social media has been at the forefront of connecting people. Not only people, but social media has also been instrumental in connecting businesses with their customers and clients. Most people today connect with brands and businesses through social media, which is why it is only fitting that businesses leverage social media for better business prospects. This is where social media marketing comes in. Social media marketing enables businesses to connect with their audiences, which in turn helps the business grow.

  • What is the career demand for social media marketing?

    According to the State of Social report by Buffer, in 2019, 89.3 percent of marketers said that social media is very important to their overall marketing strategy. Also, 73 percent of marketers reported that social media marketing is very effective for their businesses. This means that businesses today need social media marketers for their businesses to grow, which is a testament to the fact that social media marketing professionals will be in demand for many years to come.

  • What is the importance of social media marketing for every business?

    Social media marketing enables businesses to:

    • Create brand recognition
    • Connect with your audience directly
    • Gather feedback and data from the audience that can help you improve
    • Provide exceptional customer service
    • Direct referral traffic to your website or blog
    • Target a specific audience for your marketing needs

  • What are the popular social media marketing tools?

    Here are some of the most popular social media tools:

    • Buffer
    • BuzzSumo
    • Hootsuite
    • Sprout Social
    • Kicksta

  • What are the popular social media marketing techniques?

    Popular social media techniques include:

    • Leverage multiple social media platforms
    • Keeping your brand consistent across all social media platforms
    • Create compelling social media content
    • Use relevant hashtags to reach your target audience
    • Cater to your audience

  • How do small business owners benefit from this social media marketing course?

    Here are some of the benefits of social media marketing for small businesses:

    • Social media can help your small business reach out to the community effectively
    • It is a less expensive form of advertising, which can be a boon for a small business
    • It can help your small business put personalize messaging for your customers

  • What next after completing this social media marketing course?

    We recommend that you continue your learning after you become well-versed in social media marketingand achieve the social media certification. For your career growth, you can consider taking a Post Graduate Program in Digital Marketing that will make you an expert in this field.

Related Programs

  • Post Graduate Program in Digital MarketingCohort Starts : 29 Feb, 20248 Months

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

Advanced Social Media Certification Training Course in Charlotte, United States (20)

This course has been upgraded to

Digital Marketing Specialist

  • Industry recognised Digital Marketing Specialist certificate from Simplilearn
  • Live classes delivered by digital marketing industry experts
  • Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
Advanced Social Media Certification Training Course in Charlotte, United States (2024)

FAQs

Is social media certification worth it? ›

Gain knowledge: Even if you already have significant experience in social media, taking additional certification classes will help refresh your social marketing skills. You'll also learn about recent changes in social media marketing and how it pertains to SEO, as well as what tools are best used to measure success.

Tell Me More ›
How long does it take to get a social media marketing certificate? ›

Certificate programs are intensive courses focusing exclusively on social marketing subjects and take two to four months to complete.

Read On ›
What is social media certification? ›

A social media certification is a type of digital marketing certification that indicates you are proficient in various social media marketing skills. Ideally, this certification should come from a very credible leader in the digital marketing space.

Show Me More ›
Are there courses for social media? ›

Build a successful social media strategy with HubSpot Academy's free Social Media Marketing Certification Course! Discover how to create engaging content, expand your reach, and measure ROI. Learn how you can use social media to up your business's brand awareness and attract new customers!

Get More Info ›
Is meta certification free? ›

Certifications. While the live and on-demand courses are free to register for and watch, Meta Blueprint's certification programs are a paid offering. You can complete all the classes for each certification for free, but must pay for the exam to obtain your Meta Blueprint certification badge.

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What certification do you need to be a social media manager? ›

To become a social media manager, you need a bachelor's degree, typically in marketing or PR, and relevant work experience through internships, personal projects and junior-level positions. Social media managers need skills in verbal and written communication, data analytics and time management.

Read The Full Story ›
How much do meta courses cost? ›

How Much Does Meta Certification Cost?
CertificationCost
Social Media Marketing Professional$245
Marketing Analytics Professional$343
Front-End Developer Professional$343
Back-End Developer Professional$392
6 more rows
Jan 27, 2024

Learn More ›
Is the Hootsuite certification exam hard? ›

Are the Hootsuite Certification Exams Difficult? The exams should not be difficult if you pay attention to the course materials. The passing grade varies depending on the certification, but it's usually between 75 - 80%. The tests have anywhere from 40 - 60 questions and must be completed within a set time limit.

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How to become a social media manager with no experience? ›

Becoming a social media manager with no experience
  1. Consider a college degree. ...
  2. Build your online community. ...
  3. Take a social media marketing course. ...
  4. Research tools you can use for social media management. ...
  5. Network online and in person. ...
  6. Volunteer to manage social media for small business.
Feb 16, 2023

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What degree should I get for social media? ›

Typically employers require a degree in journalism, communications, marketing, or public relations.

Tell Me More ›

What qualifications do I need to be a social media manager? ›

Some employers may expect you to have a degree in a relevant subject, like:
  • advertising.
  • marketing and public relations.
  • digital and social media marketing.
  • internet design.
  • journalism.
  • business management.

Continue Reading ›
How much does Hootsuite Academy cost? ›

COST: $199

The Hootsuite Academy Social Media Marketing Certification is perfect for intermediate users as it covers essential social marketing techniques and tools, including content creation, social listening, analytics, and more.

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How much does Coursera cost? ›

Courses may be available either on a subscription basis or for individual purchase. Many Specializations run on a subscription basis costing between US$39-79 per month. Most offer a 7-day free trial, after which you will be billed. If you cancel within the free trial time, you will not be billed.

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Can you get a social media job without a degree? ›

While you can achieve a social media career without a degree, earning a bachelor's degree has many benefits. A bachelor's degree can enable you to gain industry knowledge. Additionally, you may earn a higher salary if you obtain a bachelor's degree for a social media career.

Find Out More ›
How do I start a career in social media? ›

How to start building your social media career?
  1. Identify your niche. The first step in building a successful social media career is identifying your niche. ...
  2. Education & certifications. ...
  3. Build a personal brand. ...
  4. Gain experience. ...
  5. Build a portfolio. ...
  6. Social Media Management. ...
  7. Content Creation. ...
  8. Community Management.
Jan 30, 2023

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Is social media specialist a good job? ›

Growth remains robust, making social media marketing an attractive career choice for those seeking innovation, adaptability and ongoing learning. Other reasons that social media marketing is a good career include the following: High business demand.

See Details ›
Is a degree in social media worth it? ›

You'll edge out the competition

Although there are more social media-related job opportunities now, the competition is stiff. We use proven methods and adapt to new tactics all the time, which means you'll be ahead of the curve. By obtaining a superior education, your résumé will stand out for all the right reasons.

Discover More ›
Is it worth getting a digital marketing certificate? ›

Getting a certificate in digital marketing can offer several career benefits. One important benefit of a digital marketing certificate program is that you can build in-demand, job-ready skills in this field, including navigating social media platforms, using CRM tools, and analyzing marketing data.

Discover More ›

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